Stand out on Google with a Business Profile free of charge
Turn people who find you on Google Search and Maps into new customers with a Business Profile for your storefront or service area free of charge. Personalise your profile with photos, offers, posts, and more.Manage now
Free of charge
Create a Business Profile at no cost
Manage your profile from Search and Maps
Add hours, photos, posts and more
Take charge of your first impression
Highlight essential info and show what makes your business unique, right on your Business Profile.
Add essential info
Add information like your phone number, operating hours, and health and safety measures, so customers know what to expect.
Share photos, your logo, and more
Show your business’s personality with photos, a cover image, your logo, and more to stand out to customers.
Show who you are
Add attributes like women-led so people can learn more about your business.
Easily connect with customers
Update customers with the latest via posts, offers, direct messaging, and more.
Create posts, offers, and events
Add posts to your Business Profile to promote special offers, events, and updates to keep customers in the loop.
Respond to reviews
Reply to public customer reviews to build trust with new and returning customers.
Send and receive direct messages
Message with customers directly. You can pause messaging or create automated responses any time.
Post answers to frequently asked questions
List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.
Show what you offer, from menu dishes to services.
Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with menus, quotes, and more.Manage now
Share your best dishes and menu
Help customers discover what you serve by adding photos of your menu and best dishes.Learn more
Be found for what you sell
Be found by automatically listing your in-store products for free, straight from your Business Profile.Learn more
Offer your services
Show a list of your business services and provide online quotes, so customers get the info they need to choose you.Learn more
Know how customers find your business
Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.Manage now
"Our business means everything to us. It’s a way for us to show our talent and expertise, creating great and healthy products for competitive prices. As a result of the Business Profile, more customers are finding our business."
"The Business Profile allowed me to showcase our products and freshly prepared food and coffee and give prospective customers a little insight to our shop and what we are up to on a regular basis."
"My business is who I am, it's my journey in a jar! Using the Business Profile has made it easier for my customers to find me online. There's a whole world of African culture waiting to be discovered and I am taking the palate to places you can only imagine!
"One of our customers is in the process of transitioning, and [the LGBTQ-friendly attribute] on our profile means so much. For someone moving forward in their life, knowing they can go somewhere and not be judged is transformative"
Your questions, answered
Is a Business Profile on Google free of charge?
Yes, it‘s free of charge to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.
My business doesn’t have a storefront. Can I still have a Business Profile?
Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn't serve customers at its business address, like a plumber or cleaning service.Learn how to claim and verify your profile if you’re a service-area business
Do I need to download an app to create and manage my profile?
You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.Learn more about updating your profile from Search and Maps